The project’s potential audience analysis

The growth of mobile banking users is due to many factors: convenience, speed, availability and economic benefits. The absence of an office is a sign of a popular new type of bank (the so-called non-bank).

3,6 billion - digital banking users worldwide in 2024.

Audience of crypto users and bank customers

According to age:

• 30% of customer under 54 years use mobile payment services;

• 57% of cryptocurrency users are under the age of 34. 29% are between 35 and 44 years old.

According to demand:

• 70% of clients when choosing a bank look for stable online and mobile banking services;

• 56% will refuse human contact in the bank if services on the mobile application are cheaper (or free).

For transfers between accounts users choose:

• 48% mobile bank;

• 38% online bank;

• 14% other methods.

For paying bills:

• 41% mobile applications;

• 44% online banking.

MinePlex.Banking aims to provide the maximum benefit from digital currencies and mobile banking technologies.

Customers will be able to:

• Reduce expenses when using the application;

• Save time when contacting the bank;

• Be confident in the reliability and security of their funds.