# The project’s potential audience analysis The growth of mobile banking users is due to many factors: convenience, speed, availability and economic benefits. The absence of an office is a sign of a popular new type of bank (the so-called non-bank). **3,6 billion** - digital banking users worldwide in 2024. ### Audience of crypto users and bank customers According to age: * **30%** of customer under 54 years use mobile payment services; * **57%** of cryptocurrency users are under the age of 34. 29% are between 35 and 44 years old. According to demand: * **70%** of clients when choosing a bank look for stable online and mobile banking services; * **56%** will refuse human contact in the bank if services on the mobile application are cheaper (or free). For transfers between accounts users choose: * **48%** mobile bank; * **38%** online bank; * **14%** other methods. For paying bills: * **41%** mobile applications; * **44%** online banking. MinePlex.Banking aims to provide the maximum benefit from digital currencies and mobile banking technologies. ### Customers will be able to: * Reduce expenses when using the application; * Save time when contacting the bank; * Be confident in the reliability and security of their funds. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://mineplex-1.gitbook.io/whitepaper/market-overview/the-projects-potential-audience-analysis.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.